My first forms of communication were visual. I was able to illustrate complex and beautiful stories, create fascinating worlds, and I would capture people’s attention before I started kindergarten. I was told, “you are going to be an artist”
As I got older I imagined I was going to be an oceanographer and studied to be one (Science geek at heart)— Ultimately the creative in me prevailed and I graduated from School of Visual Arts with bachelors’ degrees in Fine Arts, Graphic Design, and Advertising.
My career started as a designer for the National Hockey League and I left my “dream job" to try a six month stint at a pharmaceutical Ad agency. Well that, six months has become an incredible career. I have been fortunate enough to be the creative lead on the largest pharmaceutical product on the planet, build strategies and launch multiple campaigns in multiple indications for the US and Global markets, I have built brands from scratch and infused life into products nearing the end of their lifecycle.
My fascination and affinity for all things related to technology has allowed me to take on the role of digital strategist. Yet once again my creative side prevailed and I combined my love of art, science and technology to communicate visually, lyrically, and through multichannel media. I (and former colleagues) have worked with Adobe to launch Adobe digital publishing in the pharmaceutical industry and I continue to innovate with technology giants and startups.
Did I mention I am a self-taught musician, singer, songwriter, and I can play just about anything with strings?