With over 20 years of experience in the pharmaceutical industry, David has developed a career spanning multiple aspects of the pharma world - from creative strategy and conceptual development across consumer, professional, US, and Global markets to category Education and Digital Innovations. This deep expertise carries across multiple categories, including Rheumatology, Immunology, Oncology, Cardiovascular, Respiratory, Infectious Disease, Diabetes, Wound Care, Devices, and Aesthetics and Correctives.
David's training and passions in fine arts, music, graphic design, photography, videography, and writing, paired with his love of science and intellectual curiosity, inspire him to push beyond the typical industry constraints to deliver work that connects with customers not just on a clinical level, but on an emotional one.
His fervor to seek and create work that stands out in competitive markets is easily exemplified by his leadership and vision working on the global blockbuster, Humira. David launched 8 new campaigns across 7 indications in the US and Global markets, most notably the RA Jeans campaign that has been proven to have a recall rate of 89% –which solidified Humira's standing as the market leader across multiple indications.
As a self taught musician, singer, songwriter, David has written, recorded, engineered and sung over 100 songs in the last 25 years